Thinking of a NPO partnership

I really think it would be beneficial for O-I to enter into a partnership with an NPO to further the cause of glass. The key with any partnership is to find the right "fit" - one that is fruitful for both parties and leads to the realization of common goals.

With this in mind, following are some crucial determinants in picking an NPO partner for O-I. Ideally, that NPO organization should be:

1. Focused on climate change / global warming as a central mission
2. Very supportive of glass as an environment friendly product i.e. should be self-espousing its benefits
3. Have recycling programs as a main element of its agenda. Ideally, should have community, grassroots-level reclycing schemes. This element will help O-I get reclyced glass into its furnaces and would further help reduce energy consumption and carbon footprint.
4. Preferably have a good brand equity built in the national NPO space - good reputation et al.

Such a partnership also helps O-I's marketing communication efforts by having an NPO promote it alongwith lending further credibility, and hence precipitating the achievement of our business objective.

With these in mind, I'll be looking for any such NPOs and suggest that such a partnership be considered as another executional element in the marketing plan.