Now this topic could be opening a pandora's box or a can of worms - however we view it - it is clearly a contentious topic with differing opinions all over the world. And everyone claims to have "data" to support their argument.
Why does this matter to my project? - because the key social "good" in glass promotion is about lower carbon footprint and hence helping the cause of global warming / climate change. If people are not even convinced that this is an issue that humanity should be concerned about, then that has wide-ranging implications on the very basis of this marketing promotion. Or at the very least, the marketing plan will need to revised to segment the market based on those beliefs (amongst other segmentation variables).
Just one of my string of thoughts as I proceed with the project.
So, what is your view on this popular debate of our time and age?
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